Purina ONE +Plus Vibrant Maturity Senior 7+
Manufacturer: Purina ONE
The Purina ONE +Plus Vibrant Maturity Senior 7+ (Purina ONE) earned a technical score of 88.4/100 (rated 🌟 Superior Quality) under the independent My Pet Magazine methodology, which combines the IDNM nutrient density index (99 pts) and the IPFI ingredient purity index (74 pts). On a dry-matter basis, this food for dogs delivers 31.82% protein and 14.77% fat. The analysis is computed by algorithm, with no payment or interference from brands.
Is Purina ONE +Plus Vibrant Maturity Senior 7+ good?
Yes. Purina ONE +Plus Vibrant Maturity Senior 7+ is in the "Superior Quality" band of our review, with a technical score of 88.4/100. The score combines nutritional density (IDNM 99) and ingredient purity (IPFI 74), with 31.82% protein and 14.77% fat on a dry-matter basis. At 3674 kcal/kg, FEDIAF maintenance needs work out to 145 g per day for an adult dog weighing 10 kg (full table below).
Nutritional Analysis
Dry-Matter Composition
Composition and Energy
Values as declared in the manufacturer guaranteed analysis (as-fed basis — as printed on the bag).
| Nutrient | Value |
|---|---|
| Crude protein | 28 % |
| Crude fat | 13 % |
| Crude fiber | 4.5 % |
| Moisture | 12 % |
| Metabolizable energy | 3674 kcal/kg |
How much to feed per day
Estimated daily serving (g/day) based on the metabolizable energy of this food (3674 kcal/kg) and the maintenance energy requirement (MER) of an adult dog per FEDIAF 2024, from the lowest value (low-activity dog; neutered or indoor cat) to the moderate one (moderately active dog; active cat). It is a starting point: adjust to your pet's body condition and your veterinarian's advice. The calculation ignores age, neutering (in dogs) and individual clinical conditions.
| Weight of the dog | Energy requirement | Recommended serving |
|---|---|---|
| 5 kg | 318 kcal/day | 86 g/day |
| 10 kg | 534 kcal/day | 145 g/day |
| 20 kg | 898 kcal/day | 245 g/day |
| 30 kg | 1218 kcal/day | 331 g/day |
| 40 kg | 1511 kcal/day | 411 g/day |
Formula: maintenance energy (kcal/day) = coefficient × weight(kg)^exponent. Dogs: coefficient 95 (low activity) to 110 (moderate activity), exponent 0.75 (FEDIAF 2024, Table VII-7, p. 55). Cats: coefficient 75 (neutered or indoor) to 100 (active), exponent 0.67 (FEDIAF 2024, Table VII-9, p. 57). Portion (g/day) = energy requirement ÷ (food kcal/kg ÷ 1000). Source: FEDIAF, Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs, July 2024.
Ingredients
- 1Chicken
- 2Rice flour
- 3Corn protein meal
- 4Chicken by-product meal
- 5Soybean meal
- 6Whole grain corn
- 7Corn germ meal
- 8Oat meal
- 9Vegetable oil (MCT source)
- 10Whole grain wheat
What we like
- ✓fresh meat first ingredient
Points of concern
- ⚠corn and wheat present
- ⚠grain splitting
www.target.com and www.petsmart.com — guaranteed analysis, calorie content and ingredient list read 2026-09-03; purina.com answered HTTP 403 on every fetch attempt, including the official label PDF hosted on its own domain · DIVERGENCE FLAGGED: petgoods.com reads crude fat as 12.0% minimum while target.com and petsmart.com read 13.0% minimum; the numeric field keeps 13.0%, the value shown by the two direct readings
Frequently asked questions about Purina ONE +Plus Vibrant Maturity Senior 7+
- What is the technical score of Purina ONE +Plus Vibrant Maturity Senior 7+?
- Purina ONE +Plus Vibrant Maturity Senior 7+ (Purina ONE) scores 88.4/100 under the My Pet Magazine methodology — a weighted average of the IDNM nutrient density index (99 points) and the IPFI ingredient purity index (74 points), by the formula (IDNM × 0.55) + (IPFI × 0.45). The analysis is 100% algorithmic, with no interference from brands.
- How much protein does Purina ONE +Plus Vibrant Maturity Senior 7+ have?
- On a dry-matter basis (removing the effect of moisture), Purina ONE +Plus Vibrant Maturity Senior 7+ has 31.82% protein and 14.77% fat. Converting to a dry-matter basis allows a fair comparison between foods for dogs with different moisture levels.
- Is Purina ONE +Plus Vibrant Maturity Senior 7+ a good food for dogs?
- Under the My Pet Magazine classification, Purina ONE +Plus Vibrant Maturity Senior 7+ is "Superior Quality" (score 88.4/100). Strengths: fresh meat first ingredient. Points of concern: corn and wheat present, grain splitting. Talk to a veterinarian before changing the diet of your dog.
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