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NUTRO Natural Choice Senior

Manufacturer: NUTRO

NUTRO NUTRO Natural Choice Senior Chicken & Brown Rice
88.8Technical Score

The NUTRO Natural Choice Senior (NUTRO) earned a technical score of 88.8/100 (rated 🌟 Superior Quality) under the independent My Pet Magazine methodology, which combines the IDNM nutrient density index (99 pts) and the IPFI ingredient purity index (75 pts). On a dry-matter basis, this food for dogs delivers 28.89% protein and 13.33% fat. The analysis is computed by algorithm, with no payment or interference from brands.

Is NUTRO Natural Choice Senior good?

Yes. NUTRO Natural Choice Senior is in the "Superior Quality" band of our review, with a technical score of 88.8/100. The score combines nutritional density (IDNM 99) and ingredient purity (IPFI 75), with 28.89% protein and 13.33% fat on a dry-matter basis. At 3494 kcal/kg, FEDIAF maintenance needs work out to 153 g per day for an adult dog weighing 10 kg (full table below).

Nutritional Analysis

IDNM (Nutrient Density)99 / 100
IPFI (Ingredient Purity)75 / 100
Final Score88.8

Dry-Matter Composition

Protein28.89%
Fat13.33%

Composition and Energy

Values as declared in the manufacturer guaranteed analysis (as-fed basis — as printed on the bag).

Nutritional composition of NUTRO Natural Choice Senior (metabolizable energy when available in the dataset)
NutrientValue
Crude protein26 %
Crude fat12 %
Crude fiber4 %
Moisture10 %
Metabolizable energy3494 kcal/kg

How much to feed per day

Estimated daily serving (g/day) based on the metabolizable energy of this food (3494 kcal/kg) and the maintenance energy requirement (MER) of an adult dog per FEDIAF 2024, from the lowest value (low-activity dog; neutered or indoor cat) to the moderate one (moderately active dog; active cat). It is a starting point: adjust to your pet's body condition and your veterinarian's advice. The calculation ignores age, neutering (in dogs) and individual clinical conditions.

Recommended daily serving in grams per day of NUTRO Natural Choice Senior by the weight of the dog
Weight of the dogEnergy requirementRecommended serving
5 kg318 kcal/day91 g/day
10 kg534 kcal/day153 g/day
20 kg898 kcal/day257 g/day
30 kg1218 kcal/day349 g/day
40 kg1511 kcal/day432 g/day

Formula: maintenance energy (kcal/day) = coefficient × weight(kg)^exponent. Dogs: coefficient 95 (low activity) to 110 (moderate activity), exponent 0.75 (FEDIAF 2024, Table VII-7, p. 55). Cats: coefficient 75 (neutered or indoor) to 100 (active), exponent 0.67 (FEDIAF 2024, Table VII-9, p. 57). Portion (g/day) = energy requirement ÷ (food kcal/kg ÷ 1000). Source: FEDIAF, Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs, July 2024.

Ingredients

  1. 1Chicken
  2. 2Chicken Meal
  3. 3Brown Rice
  4. 4Barley
  5. 5Oatmeal
  6. 6Brewers Rice
  7. 7Whole Grain Sorghum
  8. 8Peas
  9. 9Dried Plain Beet Pulp
  10. 10Natural Flavors

What we like

  • ✓fresh meat first ingredient
✓ Verified data

www.nutro.com (guaranteed analysis transcribed from the label image); ingredient list from the retailer (chewy.com) — nutro.com only publishes the ingredients as an image — verified 2026-08-30

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Frequently asked questions about NUTRO Natural Choice Senior

What is the technical score of NUTRO Natural Choice Senior?
NUTRO Natural Choice Senior (NUTRO) scores 88.8/100 under the My Pet Magazine methodology — a weighted average of the IDNM nutrient density index (99 points) and the IPFI ingredient purity index (75 points), by the formula (IDNM × 0.55) + (IPFI × 0.45). The analysis is 100% algorithmic, with no interference from brands.
How much protein does NUTRO Natural Choice Senior have?
On a dry-matter basis (removing the effect of moisture), NUTRO Natural Choice Senior has 28.89% protein and 13.33% fat. Converting to a dry-matter basis allows a fair comparison between foods for dogs with different moisture levels.
Is NUTRO Natural Choice Senior a good food for dogs?
Under the My Pet Magazine classification, NUTRO Natural Choice Senior is "Superior Quality" (score 88.8/100). Strengths: fresh meat first ingredient. Talk to a veterinarian before changing the diet of your dog.

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