What is the technical score of Purina Pro Plan Complete Essentials?

Purina Pro Plan Complete Essentials (Purina Pro Plan) scores 91.7/100 under the My Pet Magazine methodology — a weighted average of the IDNM nutrient density index (100 points) and the IPFI ingredient purity index (82 points), by the formula (IDNM × 0.55) + (IPFI × 0.45). The analysis is 100% algorithmic, with no interference from brands.

How much protein does Purina Pro Plan Complete Essentials have?

On a dry-matter basis (removing the effect of moisture), Purina Pro Plan Complete Essentials has 32.95% protein and 15.91% fat. Converting to a dry-matter basis allows a fair comparison between foods for dogs with different moisture levels.

Is Purina Pro Plan Complete Essentials a good food for dogs?

Under the My Pet Magazine classification, Purina Pro Plan Complete Essentials is "Superior Quality" (score 91.7/100). Strengths: natural preservatives, probiotics, fresh meat first ingredient. Points of concern: anonymous protein. Talk to a veterinarian before changing the diet of your dog.

Purina Pro Plan Complete Essentials

Name: Purina Pro Plan Complete Essentials
Brand: Purina Pro Plan

Manufacturer: Purina Pro Plan

91.7Technical Score

The Purina Pro Plan Complete Essentials (Purina Pro Plan) earned a technical score of 91.7/100 (rated 🌟 Superior Quality) under the independent My Pet Magazine methodology, which combines the IDNM nutrient density index (100 pts) and the IPFI ingredient purity index (82 pts). On a dry-matter basis, this food for dogs delivers 32.95% protein and 15.91% fat. The analysis is computed by algorithm, with no payment or interference from brands.

Is Purina Pro Plan Complete Essentials good?

Yes. Purina Pro Plan Complete Essentials is in the "Superior Quality" band of our review, with a technical score of 91.7/100. The score combines nutritional density (IDNM 100) and ingredient purity (IPFI 82), with 32.95% protein and 15.91% fat on a dry-matter basis. At 3672 kcal/kg, FEDIAF maintenance needs work out to 145 g per day for an adult dog weighing 10 kg (full table below).

Nutritional Analysis

IDNM (Nutrient Density)100 / 100

IPFI (Ingredient Purity)82 / 100

Final Score91.7

Dry-Matter Composition

Protein32.95%

Fat15.91%

Composition and Energy

Values as declared in the manufacturer guaranteed analysis (as-fed basis — as printed on the bag).

Nutritional composition of Purina Pro Plan Complete Essentials (metabolizable energy when available in the dataset)
Nutrient	Value
Crude protein	29 %
Crude fat	14 %
Crude fiber	3 %
Moisture	12 %
Metabolizable energy	3672 kcal/kg

How much to feed per day

Estimated daily serving (g/day) based on the metabolizable energy of this food (3672 kcal/kg) and the maintenance energy requirement (MER) of an adult dog per FEDIAF 2024, from the lowest value (low-activity dog; neutered or indoor cat) to the moderate one (moderately active dog; active cat). It is a starting point: adjust to your pet's body condition and your veterinarian's advice. The calculation ignores age, neutering (in dogs) and individual clinical conditions.

Recommended daily serving in grams per day of Purina Pro Plan Complete Essentials by the weight of the dog
Weight of the dog	Energy requirement	Recommended serving
5 kg	318 kcal/day	87 g/day
10 kg	534 kcal/day	145 g/day
20 kg	898 kcal/day	245 g/day
30 kg	1218 kcal/day	332 g/day
40 kg	1511 kcal/day	411 g/day

Formula: maintenance energy (kcal/day) = coefficient × weight(kg)^exponent. Dogs: coefficient 95 (low activity) to 110 (moderate activity), exponent 0.75 (FEDIAF 2024, Table VII-7, p. 55). Cats: coefficient 75 (neutered or indoor) to 100 (active), exponent 0.67 (FEDIAF 2024, Table VII-9, p. 57). Portion (g/day) = energy requirement ÷ (food kcal/kg ÷ 1000). Source: FEDIAF, Nutritional Guidelines for Complete and Complementary Pet Food for Cats and Dogs, July 2024.

Ingredients

1Chicken
2rice
3poultry by-product meal
4soybean meal
5corn protein meal
6whole grain corn
7whole grain wheat
8beef fat preserved with mixed-tocopherols
9corn germ meal
10barley

What we like

✓natural preservatives
✓probiotics
✓fresh meat first ingredient

Points of concern

⚠anonymous protein

🥇

Feeding TrialsAAFCO feeding trial declared: +5 pts (Gold level)

✓ Verified data

shop.purina.com — verified 2026-08-30

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Frequently asked questions about Purina Pro Plan Complete Essentials

What is the technical score of Purina Pro Plan Complete Essentials?: Purina Pro Plan Complete Essentials (Purina Pro Plan) scores 91.7/100 under the My Pet Magazine methodology — a weighted average of the IDNM nutrient density index (100 points) and the IPFI ingredient purity index (82 points), by the formula (IDNM × 0.55) + (IPFI × 0.45). The analysis is 100% algorithmic, with no interference from brands.
How much protein does Purina Pro Plan Complete Essentials have?: On a dry-matter basis (removing the effect of moisture), Purina Pro Plan Complete Essentials has 32.95% protein and 15.91% fat. Converting to a dry-matter basis allows a fair comparison between foods for dogs with different moisture levels.
Is Purina Pro Plan Complete Essentials a good food for dogs?: Under the My Pet Magazine classification, Purina Pro Plan Complete Essentials is "Superior Quality" (score 91.7/100). Strengths: natural preservatives, probiotics, fresh meat first ingredient. Points of concern: anonymous protein. Talk to a veterinarian before changing the diet of your dog.

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